Continue the ad’s message
Connect headline, traffic source and audience. Identify relevant details, genuine evidence and decision-making questions without manufactured testimonials.
Message / experience / delivery
Landing page design
A clear next step, from the first visit.
A focused page connecting your campaign, offer and enquiry, with clear content and a defined next step.
01 / SNUHY
What goes into your landing page?
A landing page is not a miniature website or simply a large headline and button. Start with traffic source, audience and offer: what did the visitor see before arriving, and what information is needed to decide? Structure the message, scope, questions and genuine supporting evidence, then define the primary action and what follows. It may be an enquiry, registration for a real offer or a link to an existing product. Review mobile reading, loading, missing information, outcomes and the receiving team. Measurement and experiments require separate scope and appropriate permissions. Building a page does not launch an ad campaign or guarantee conversion rates or sales.
Make the offer understandable
Organise the mobile experience, reading, media, motion and loading. Each section explains the offer or answers a meaningful question.
Give every enquiry a destination
Agree the action, fields, validation, outcome and recipient. Define integration, measurement, privacy and operating responsibilities before implementation.
02 / JOURNEY
The page does not end at the button.
An illustrative service-enquiry journey. Explore the information each stage needs. This is not a submission form or actual booking.
Visit
A visitor arrives with an expectation.
Review the ad or link and audience. A visit about a particular service should arrive at a page that continues the same message.
03 / PROCESS
Review the whole journey before launch.
- 01
Review offer and traffic
Audience, source, available offer and constraints. Define the objective, content and real evidence without invented testimonials or figures.
- 02
Structure the message
A direct headline, useful detail, genuine questions and a primary action. Review form content and the next step before approving the design.
- 03
Design and connect
Brand-appropriate mobile and desktop design with the agreed enquiry or destination. Define validation, privacy and responsibility for following up.
- 04
Review, publish and hand over
Check links, reading, forms and outcomes. Deliver agreed versions, ownership and editing guidance; measurement and ongoing improvement follow the agreement.
04 / HANDOVER
Know how the page works after launch.
Content and ownership
Approved copy, editing permissions and agreed files. Hosting and domain responsibilities are defined in the agreement.
Enquiries and follow-up
Recipients, delivery and integration outcomes, without real payments or customer messages during preview testing.
Measurement and iteration
Defined events and appropriate consent, plus ongoing improvement if agreed. No conversion guarantees; A/B testing needs sufficient evidence.
05 / BRIEF
Start with what you know.
An existing ad is not essential. Start with audience, offer and intended action, then identify the materials needed.
Discuss your landing page- 01
An available service, product or initiative, audience and expected traffic source.
- 02
Ad or link if available, identity, content, media and evidence authorised for publication.
- 03
Primary action, necessary form fields, recipient and actual next step.
- 04
Languages, date, initial budget and any required systems or measurement tools.
06 / Q&A
Questions worth answering.
01How does it differ from a company website?
A company website covers multiple services and activities. A landing page serves a specific offer, audience and primary action. It can live within your site or on an agreed domain; building one does not require changing your entire navigation.
02Is copywriting included?
Define message development, writing or editing, translation, images and video separately. Use approved facts and genuine evidence without invented reviews or performance figures.
03Can it include registration or booking?
Yes, where the real offer, availability and recipient are ready. Specify data, integration and actual confirmation. Clicking a button alone must not imply a confirmed booking or successful transaction.
04Do you run ads or guarantee customers?
Page design does not automatically include campaign management or guarantee enquiries, sales or conversion rates. Advertising, budget, creative and follow-up require a separate agreement.
05Can you add measurement and A/B tests?
Review objectives, available data, consent and tools, then define events, variants and evaluation. Do not install tracking or transmit sensitive form data without an appropriate basis, or declare a winner without adequate evidence.
06What is delivered, and who follows up?
Specify page versions, languages, integrations, editing, ownership, hosting and handover. Name the enquiry recipient and follow-up responsibility. Correcting an implementation defect differs from changing the offer or adding another version.
07 / REFERENCES
References behind the work.
Relevance to the ad and understandable fields and errors inform planning. These references help define implementation requirements, not guaranteed conversion rates.
SNUHY / LANDING PAGES
Review the offer before building the page.
Share audience, offer, traffic source and intended action. Clarify content, enquiry path, scope, stages and cost before implementation.