Content and article writing
Useful writing that answers your audience’s questions and explains your offer, from service pages to guides.
Explore the detailsContent and production
From a clear idea and script to filming, editing and the versions you need. Agree the message, shots and deliverables before the shoot.
01 / Content and production
Define the video before filming.
Ideas, filming and editing are connected, but their scope differs by project. State what is included and which materials, approvals or additional costs are needed.
A short video starts with a specific question: what should it explain, and to whom? Define the audience, message and on-screen content, then review the script, shots, location and required materials. Production may involve a new shoot or editing footage you already own, subject to quality and usage rights. Agree video counts, versions, languages, review rounds and dates rather than promising large quantities or guaranteed virality.
- 01Idea and script
- Message, opening, speech and scene sequence grounded in your approved information.
- 02Filming or existing footage
- Agreed location, people and shots, or a review of your files for clarity, suitability and rights.
- 03Editing and publishing versions
- Pacing, sequence, sound, text and delivery formats, with versions, languages and review rounds agreed.
From the first idea to a publishable version.
Licensed illustrative footage, not Snuhy staff or client work.
Choose the message
Define the audience, question or offer and next step. Review relevant references without copying others’ work, then agree concepts and deliverables.
Prepare script and shots
Write the spoken content and scene sequence. Identify locations, people, products and approvals. Review the plan before filming to reduce avoidable rework.
Film or review supplied footage
Arrange the agreed shoot or check your existing materials. People, locations, music and external assets need appropriate permissions and usage rights.
Edit, review and deliver
Arrange shots, sound, on-screen text and colour, then provide a review version. Deliver agreed formats, languages and variants, with publishing responsibilities clarified.
Every part of a reel has a job.
An illustrative script explaining a website service. Move through the opening, explanation and enquiry; this is not client work or a performance promise.
01 / 03What should a customer know before requesting a website?
Opening
A direct audience-relevant question instead of a generic introduction or inflated claim.
- 01Opening
- 02Explanation
- 03Next step
Name the delivery, not just “full editing”.
- Video count, versions, languages, formats and agreed placements.
- Captions, titles, sound, music and usage rights for included materials.
- Review rounds, raw footage and project-file boundaries, and publishing responsibility.
Plan sound and captions before filming.
Accessibility planning helps identify captions, description and transcripts needed for the material. Define those deliverables explicitly; this is not automatic compliance certification or unreviewed machine translation.
Start with an idea, not a finished script.
Tell us what you offer, who it is for and where the video will appear. Review existing assets and define filming, editing and delivery needs.
- Business, audience, message and intended viewer action.
- Product or service details, existing assets, brand guidance and facts requiring confirmation.
- Whether new filming is needed, with location, people, timing and available permissions.
- Video count, versions, languages, approver, and any publishing or advertising requirements.
Before agreement
Do I need a new shoot?
Not necessarily. Review footage quality, sound, usage rights and the objective, then identify whether existing material is sufficient or needs additional filming. Cutting an old file into a shorter format does not automatically produce a clear video.
Can you guarantee virality?
No reach, view or sales figures are guaranteed. Work on the idea, opening, sequence and next step, while recognising that distribution, audience, offer and platform are separate factors. Advertising requires its own scope.
Are locations, talent and filming included?
Name preparation, filming, location, people, equipment, travel and permits in the proposal. Performers, voice-over, music rights and paid assets are not automatically included; requirements and costs must be agreed.
How are captions, translations and variants scoped?
Specify spoken language, on-screen text, embedded captions or separate files, languages and versions for each placement. Check accuracy before delivery: automatic transcription alone is not a final review.
Will I receive raw footage and editing files?
The delivery list names final files and formats. Raw footage, project files, fonts and external assets depend on the agreement and third-party licensing. They are not all automatically included or transferable.
What is a revision versus a reshoot?
Agree review rounds and boundaries after script approval. Changing a cut or title differs from replacing the concept, rerecording or filming new scenes. Out-of-scope changes are reviewed and agreed before implementation.
Turn the idea into a defined production.
Share the business, objective, existing materials and target date. Clarify concept, filming, editing, versions, cost and approval responsibilities before starting.
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