Identity direction
Define the personality, audience and suitable visual direction.
Brand and design
Connect your logo, colours and typography in one visual system, with applications your business can use every day.
SNUHY / PROCESS
From reviewing existing materials to a usable handover.
Audit the current picture
Review the logo, posts, website and printed pieces alongside your audience and sales context. Identify useful elements to retain, inconsistencies to fix and priority applications.
Develop and test the system
Develop colour, type and supporting graphics, testing them on scoped applications such as a post, document or interface. Assess clarity and consistency, not only an attractive mockup.
Hand over rules and applications
Prepare the agreed files, applications and an appropriately detailed guide. Explain logo, colour, type and sizing rules, identifying third-party licences or production requirements.
01 / Brand and design
An identity for everyday materials, not just a presentation.
Start with what exists and what is missing. We can develop an existing identity, build around a suitable logo or scope a new logo where necessary. The proposal names and quantifies the applications.
Consistent elements
Organize the logo, colors, typography and supporting graphics.
Applications and guidance
Agree the required applications and instructions for using them consistently.
One identity. Different places to use it.
Choose a touchpoint to see which decisions need documenting. The example uses Snuhy colours for illustration, not a client case study.
On screen
Readable colours and text, consistent headings and actions, and purposeful spacing. Website implementation is scoped separately.
What makes the identity usable beyond delivery?
- 01
Rules rather than guesswork
Specify logo versions, colours, typography and spacing, with correct examples and common misuses.
- 02
Prioritised applications
Name and quantify the materials and sizes rather than promising an undefined complete identity.
- 03
Files the next person can use
Organise sources and exports, agree editing tools, and clarify font and third-party licences before handover.
Start with the logo, or connect the identity to social templates when needed.
References for evaluating the choices
W3C guidance explains readable contrast and why information should not rely on colour alone. Readability informs the identity applications; this is not certification or a blanket compliance guarantee.
W3C accessible design guidanceThe Design Council framework gives context for reviewing the existing situation and testing applications before approval.
The design process frameworkShow us what you use every day.
Start with the existing material, even if it is not organised. The aim is a useful scope, not a long list of applications you will not use.
- Your logo and source files, if available, with posts, print samples and website.
- Your audience, product or service and communication languages.
- Priority materials: post templates, presentations, documents, packaging or website.
- Who will use the files, their editing tools and your target date.
Before agreement
Does a visual identity require a new logo?
Not necessarily. If the current logo is suitable and usable, a colour, type and graphic system can be built around it. Any necessary refinement or redesign is discussed as an explicit scope, not a surprise change.
What exactly is included?
The proposal specifies system elements and application counts: logo rules, colours, typography, templates or other materials. Packaging, website development and content are not automatically included because they use the identity.
Can we use the files independently?
The handover is defined around the people and tools that will use it, including agreed editable formats and guidance. Font, image and paid-tool licences are clarified separately; we do not promise rights we do not hold.
How does the guide differ from final files?
Files are the materials you use or edit. The guide explains logo versions, colour, typography, spacing and application examples. Its detail and application count depend on the project.
How are cost and timing agreed?
They depend on the existing identity, logo requirements, languages, applications, formats and review rounds. Deliverables, approval dates and costs are agreed before work; additional scope is handled separately.
Bring your priority materials into one identity.
Send the logo, two existing materials and your priorities. We will review the scope, applications, files and cost needed to connect them.
Discuss your visual identityAll Snuhy services