Define the offer
What should the reader understand? Review the idea, audience and intended action before arranging elements.
Brand and design
Social graphics that explain your offer and give your posts a recognisable look. From a single post to a campaign with agreed formats and deliverables.
01 / Brand and design
Which graphics does your project need?
Agree the message, available materials, design count and placements. Adapting a composition for a story can require more than exporting a different size; that work is specified before implementation.
- Original concepts
- Define the original concepts or designs and the message of each before laying them out.
- Slides and formats
- Name carousel slide counts, required placements and the adaptations needing a new composition.
- Handover files
- Agree export formats, naming and any editable templates, with asset licensing clarified.
From the message to publication-ready graphics.
- 01
Define the brief
Review the audience, offer, placement, identity, copy and available images. Give each piece a primary message and next step, identifying missing material before design begins.
- 02
Test the direction on a real deliverable
Develop a direction on part of the agreed work and review information hierarchy and small-screen readability. Apply the approved approach to the remaining designs and formats.
- 03
Review and hand over the set
Check copy, crops, logo placement and carousel sequence, then organise exports by use. Where editable templates are requested, agree tools, access and licensing in advance.
One message, arranged for its placement.
Adapt the information layout, not just the export size. These shapes are illustrative; each placement is checked when preparing your files.
Balanced space for a headline, image and next step.
A carousel needs a sequence, not unrelated pictures.
Connect the opening message to its detail and next step. Slide counts, writing and formats are agreed in the proposal; this example shows the design sequence.
Clarity is part of the design.
Important information should not exist only inside an image. W3C guidance explains appropriate text alternatives when publishing graphics; readable text, hierarchy and publishing materials belong in the handover discussion.
W3C guidance on image alternativesNeed the message prepared before design? Explore social content writing. If existing materials are inconsistent, discuss visual identity.
Share the message and materials to work with.
You do not need a finished campaign. Outline the need so we can distinguish design-ready material from any writing or photography required first.
- Account links, audience and the objective of the set or campaign.
- Logo, available brand guidance, approved copy and images you may use.
- Platforms and placements: feed, stories, carousels or ad creative.
- Concepts, languages, sizes, approval contact and target date.
Before agreement
How do design counts differ from size adaptations?
An original concept is distinct from another size of that concept. We name concepts, carousel slide counts and required formats, clarifying whether changed copy or a new composition is included or separately scoped.
Are copywriting, publishing and account management included?
This service covers the agreed visual materials. Writing, content planning, scheduling, responses and advertising management are specified separately when needed, so the handover does not leave an unexpected gap.
Can we start without a visual identity?
We can review the available material and define a direction for the set. A collection of posts is not automatically a complete identity project. Any necessary logo, colour or typography groundwork is discussed first.
Will we be able to edit the files?
If required, agree tools, formats and intended users, and distinguish reusable templates from all design source files. Paid fonts, images and other assets retain their licensing requirements; usable rights and files are clarified before agreement.
Can one design work on every platform?
Not always. Image orientation, text space and platform interfaces can require rearranging information rather than cropping alone. Placements and their specifications are reviewed when preparing the work; additional adaptations are agreed first.
Does design guarantee engagement or sales?
Design supports clearer communication, but outcomes also depend on the offer, audience, content, distribution and budget. Creative testing or measurement requires an agreed experiment, indicators and responsibilities, not an invented guarantee.
Define the right set of graphics for your project.
Share account links, your offer, available material and target date. We will specify concepts, slides, formats, files, reviews and cost before starting.
Discuss your social graphicsAll Snuhy services