Snuhy
Start your project

Brand and design

Boxes, labels and print artwork, prepared to your producer’s specifications. Printing and manufacture are scoped separately.

Talk about your projectExplore the details
Illustrative print and packaging study, not client work or manufacturing samples.

01 / Brand and design

What are we designing, and what will you receive?

One item or a coordinated range: define designs, faces, pages, product variants and languages. Design is distinct from manufacturing, printing and delivery.

Printed materials
Cards, brochures, profiles and event materials: define dimensions, faces or page count and intended use.
Packs and labels
Arrange identity, product name and information on an approved dieline, naming product, language and size variants.
Production artwork
Agreed print exports, review copies and source files, with producer specifications and approval responsibilities clarified.

  1. Confirm specifications and content

    Review identity, use and dimensions, obtaining an approved dieline from the producer where needed. Identify missing text, images and product data, and who approves them, before composing each face.

  2. Design and review the layout

    Present the visual direction and information hierarchy on the agreed item. Review faces, edges, folds and readability. Screen mockups illustrate the concept; they are not manufactured samples or colour approvals.

  3. Prepare and hand over approved artwork

    Check dimensions, bleed, fonts, images and export settings against the printer’s requirements. Supply named files and a review copy, identifying any physical proof or sample that the producer needs before a production run.

Review the design as production artwork, not only an attractive picture. Separate trim, background bleed and the content-safe area according to the producer’s specifications.

Trim marks the finished edge. The printer confirms its position and production tolerance.

Illustrative diagram without production dimensions; not print artwork or a check of your file.

Name each version before extending a design. A different size, language or construction may require a new layout, not simply a new product name.

  1. Base design

    A visual direction and information layout on the first agreed item.

  2. Product and language variants

    Identify changing information, approved translations and faces for each version.

  3. Different size or construction

    Review the production template and text space before defining adaptations.

Clear responsibilities keep an appealing mockup from being mistaken for an approval of unverified production details.

Design
Arrange approved identity and content, with agreed revisions and exports.
Product owner
Approve text, data, translations, codes and rights; check requirements with the appropriate specialist.
Producer
Confirm dieline, material, print settings, physical proof or sample and production under the separate agreement.

Adobe explains background bleed beyond trim; GS1 explains barcode placement and clear areas. Use requirements appropriate to the item: no universal allowance for every printer, or scanning guarantee from a digital image.

Start with the product and its production requirements.

No printer or material chosen yet? Tell us. We will distinguish what can start now from the information needed for final artwork rather than inventing dimensions.

  • The item and its use; product photographs and dimensions for packaging.
  • Approved dieline or dimensions, printer requirements and producer details where available.
  • Logo, identity, approved text, licensed images and a valid barcode if required.
  • Product variants, languages, page counts, target date and content/design approver.

Before agreement

Does the service include printing?

The core scope is design and agreed artwork preparation. Printing, materials, dielines, samples, freight and printer supervision are not automatically included. Any additional coordination or production must be explicitly scoped and quoted before commitment.

Who confirms the box dimensions and dieline?

The appropriate supplier or manufacturer confirms dimensions, construction and the final dieline for the product and material. We compose artwork on the approved template. A visual concept is not structural engineering or a fit test; missing dielines affect what can begin and be delivered.

Will printed colours exactly match the screen?

Screens, substrates, inks and finishes can change colour appearance. Artwork follows the producer’s requirements, but a digital mockup is not a colour-match guarantee. Where colour is critical, agree who obtains and approves a physical proof or sample before production.

Do you provide product information and barcodes?

We arrange approved content. The product owner supplies or approves accurate data, translations, codes and market-specific requirements, with specialist review where necessary. Writing and translation may be scoped separately. Design is not a compliance certificate or an official barcode issuing service.

How do you scope multiple products or sizes?

Distinguish the main visual direction from its flavour, size or language variants, naming every version and its faces. Updating information within a system is different from a new construction or design direction; scope and cost are clarified before extending the range.

Are editable source files and mockups included?

Agree print formats, review copies and any source files in advance. Editable files depend on scope, tools and font/image licences. Illustrative mockups never replace checking the production artwork and the printer’s physical proof.

Services you may also need

Let’s define your print or packaging project.

Send the item type, variants, languages and available dimensions, plus product photographs or existing identity. We will clarify designs, files, revisions, timing, cost and any separate production responsibility.

Discuss print and packaging designAll Snuhy services