Understand the business
Review the name, audience and intended uses before choosing a direction.
Brand and design
Starting a business, or working with a logo that loses clarity on phones and print? We begin with your name, audience and actual uses, develop a direction you can evaluate in context, then hand over the agreed versions and files rather than a single image.
01 / Brand and design
From your name to usable files.
A logo needs to work beyond a presentation. We review shape, lettering and scale in the places your audience will see it, with a reason behind each decision.
Develop the design
Refine shape, type and color, checking legibility at different sizes.
Prepare the handover
Agree the file formats and versions needed for digital and print use.
Color and type change the feeling.
A type and color study, not a finished logoSNUHY / PROCESS
A clear decision at every stage.
Agree the design brief
Review the final name, spelling, business, audience and priority applications. For an existing logo, identify recognisable elements before deciding what should change.
Review directions in context
Present the agreed directions with their rationale and relevant background and size tests. Consolidate feedback into defined review rounds, select a direction and refine its details.
Check and organise the handover
Review lettering, balance, single-colour use and the agreed applications. Organise the deliverables by purpose and language, explaining which files to use on screen and in print.
Start with your situation, not a preset package.
You are launching
Finalise the name and identify its first uses. Scope the work around applications you actually need, rather than buying a full set before it is useful.
The existing logo is hard to use
Does it disappear as an avatar or lose its lettering when reduced? Review the problem before deciding on a redraw, an additional version or a new direction.
Your materials look unrelated
If posts and printed pieces all look different, a logo alone may not address the problem. Explore visual identity to define the system around it.
Explore visual identityWhat goes into the handover?
An attractive presentation is not the same as a usable logo. We identify the relevant items in your proposal before work starts, so the files and their intended uses are clear.
Versions for the space
A primary mark and a compact, horizontal or stacked arrangement, according to the name and agreed applications.
Balanced language versions
Specify Arabic, English or both, and review the relationship between lettering and symbol in each. Additional languages are scoped explicitly.
Checks before approval
Review small-size legibility, intended backgrounds and single-colour use, rather than relying only on a polished mockup.
Organised usable files
Specify vector masters, screen exports and any editable sources, with clear naming and agreed colour and usage information.
Printing, packaging and marketing templates are related services, not automatic parts of a logo project. Print and packaging details
Useful reading before you decide.
These sources explain design decisions and service boundaries. They are not Snuhy client work or evidence of endorsement or partnership.
Why understand the problem before drawing?
The Design Council framework describes discovering and defining the problem, developing solutions and testing them. It provides context for a design brief and review stages.
Logo design is not trademark registration
WIPO’s overview explains what a trademark is. Clearance and registration require specialist advice for the relevant market; receiving design files does not complete those procedures.
Send the name and where it needs to appear.
You do not need to choose a colour first. These details help establish whether you need a new logo, a refinement or a wider identity system.
- The final spelling of the business name and required languages.
- Your offer, intended audience and the difference you want to communicate.
- Priority uses: profiles, website, packaging, signage or printed material.
- Existing files, references with reasons, and your target date.
Before agreement
Do I need a logo or a full visual identity?
A logo project can cover the mark and its agreed versions. If every post and printed piece looks unrelated, the need is broader: a visual identity adds colour, type, graphic and application rules. We clarify the difference before widening the scope.
Can you refine the existing logo?
We can discuss this after reviewing it. A relevant idea with weak drawing, missing files or unbalanced lettering may need refinement. Changes to the name, audience or business should inform that decision.
Which files will I receive?
The proposal defines versions, languages and formats, and whether editable masters or a usage guide are included. We assess the need for vector SVG and PDF, transparent PNG, light, dark and single-colour versions. Additional applications are not included automatically.
How many directions, revisions and working days?
These are specified after reviewing your languages and applications. Refining an approved direction differs from developing a new concept. Material and approval delays may affect the schedule; responsibilities are clarified before work starts.
Does the service include registration or printing?
Logo design is not trademark registration or print production. Consult a qualified specialist for clearance and registration. Printing, font licences and other third-party costs, where required, are identified separately in the agreement.
Define the logo your business needs.
Send your name, activity and two priority uses. We will review what exists and clarify the scope, files, revisions and cost before work starts.
Discuss your logoAll Snuhy services